During the 1950's and 1960's many businesses gave away small items with purchase, to inspire customer loyalty and Christmas giveaways were relatively common. The Firestone company gave away some really nice items. For many years they released annual Christmas records. This were not cheap albums they featured some of the most prominent artists of the time.When I was growing up we had several of these albums in the house that we played every Christmas.
Another popular Firestone giveaway was a yearly comic book featuring Disney characters and some examples are shown below.